This is design work for a music promo pitch for UK band Cherryghost and their track "sleep on stones". The lyrics and music style provided the cue for the design direction and led me to imagine a timeless and desolate, wild west inspired landscape and a tale of outlaw bounty hunters who ultimately meet the Reaper in the form of the wraith, Sheriff Cherrygost.
Outlaw character designs
Style boards - The overall look would be inspired by the classic "wanted" posters from the wild west, incorporating an overall sepia palette with spot colours for blood and police sirens etc. The animation style would be a 2d/3d mix. Points of reference - Sin City, Mike Mignola, Tarrentino, Sergio Leone, Ben Hibbons "Code Hunters" to name but a few!
I felt that this style choice would provide the right atmosphere to compliment the track, giving scope for wide vistas and dramatic action set pieces that would synchronise with the dynamics of the music.
